Event Registration Platforms
Your registration and ticketing process is often the first impression attendees have of your event. A simple and efficient process will set a positive tone and increase attendance.
Choose an event registration platform that offers a range of features to support your event needs. Look for one that integrates with CRM systems and marketing tools for a unified workflow.
1. Simplify the Registration Process
The right event registration platform can streamline the registration process and help you gather valuable insights from your attendees. This data-driven approach will empower you to create unforgettable experiences that connect with your audience and encourage them to return.
Integrated email marketing tools make it easy to keep your guests informed and engaged. With fully branded templates, you can easily send out confirmation emails, updates, and post-event surveys.
If you’re selling tickets onsite, an event registration app that integrates with payment processors like Square will save you time by automatically updating guest payments in real-time. This eliminates the need to manually reconcile payment records with registration data, ensuring everything is accurate and seamless for your team.
Event registration software with real-time polls and surveys improves engagement by giving attendees a voice, while providing organizers with useful information they can use to plan future events. For example, if you want to know whether attendees prefer lunch or breakfast at your conference, you can ask them for their preference through an online form.
2. Increase Attendee Engagement
An event registration and ticketing platform should be easy to use, which will minimize friction in the registration process and keep attendees engaged. Look for a mobile-responsive platform with convenient ticketing options that align with modern attendee expectations.
Attendees should also be able to easily find, complete, and submit post-event surveys. This will help you gauge the effectiveness of your event and determine areas for improvement. You can also incentivize attendees to participate by offering rewards, like raffle entries for every session-specific or overall survey they complete.
Lastly, an all-in-one event registration and ticketing solution should include integrated email marketing capabilities so you can send reminders and updates before the event and during the day of the event. This will ensure that attendees don’t forget about your event and encourage future participation.
3. Automate the Registration Process
Event registration platforms automate the process of collecting attendee data and ticket sales to reduce manual work and time-consuming processes. The software also offers features like email integration, social media marketing, and electronic payment gateways to help streamline the entire process.
Look for a registration platform that offers customization options so you can tailor your form to suit the needs of each type of registrant. For example, if you’re hosting an international conference, make sure your dropdowns reflect local languages and currencies.
An event registration platform enables you to maintain direct communication with your attendees and volunteers, which is vital in building a community. To maximize this functionality, look for a platform that offers built-in email marketing features, which allow you to send targeted messages to users in the lead-up to your event. Also, select a tool that provides full event reporting and analytics dashboards for real-time monitoring of attendance stats. This will help you gain valuable insights into your attendee data and make your next event more effective.
4. Track Attendees
A good event registration platform should include tools to help organizers track attendees and gain insights. This may include an attendee portal where registrants can manage their details, access confirmation emails and update their preferences. It should also provide clear and accessible refund and privacy policies.
Integrated analytics are another important feature to look for. Some registration platforms allow you to monitor key benchmarks in real time and display them visually, so you can quickly identify problems or opportunities.
For in-person events, look for a registration and ticketing solution that supports onsite check-ins. This could include features like self-check-in kiosks, printed name badges and integration with a venue’s point-of-sale system for collecting payments from onsite attendees. It should also support the transfer of tickets. In addition, some registration solutions have integration options for CRMs, marketing automation and travel & expense management platforms. They can also offer a variety of payment processing options, including multiple currencies and credit card integration.